I've been thinking about branding a lot recently. Over the weekend, I was working on a project to rebrand a country and I've also been giving a lot of thought to my own brand, which I hope to be launching early in 2013!
Branding is probably the most important aspect of any business (or blog for that matter). It is the heart and soul; the personality, and this is what people buy in to. This is what catches an individual's imagination and makes them want to connect with you or your business.
I really love the simplicity of this branding. I particularly like the use of the sans serif font and I think the wine mark adds a unique twist to an otherwise rather plain design. Very sweet and simple; just the way life should be :)